At Lovelly, we’re all about meaning. Founded by Sandra (32), born from a love for detail, sustainability and stories that matter. Every piece we make is handcrafted and tells more than just a stylish statement — it tells a story. Your story.

We only use recycled sterling silver and gold , carefully selected and ethically sourced. Because what has value should be treated with respect — and so should the people who work on it. That’s why we’re proud to be a living wage employer and work with partners who share our values.

All our jewelry is made in the Netherlands , with love, craftsmanship and an eye for sustainability. And because we believe that beauty is also on the outside, we pack everything in cheerful, environmentally friendly packaging .

Lovelly is not mass produced. It is small, personal, and conscious. A place where jewelry is created to be cherished — forever, not just for a moment .

Welcome to Lovelyl.

Where love starts with a pendant and ends with a smile.